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Rebrand for AquaCare as part of expansion drive
12 October 2007
AQUACARE, the property services and maintenance arm of Bournemouth & West Hampshire Water, has rebranded as part of a major expansion drive.
The Christchurch-based company is now rolling out the new brand identity across its fleet of vans.
Stationery, signage and the company's website (www.aquacare247.co.uk) also feature the new look which was developed by Poole-based Bright Blue Day, formerly known as the Design Group.
The rebrand is part of AquaCare's ambitious plans to boost annual sales by a third to £4.4 million.
The company already has 11,000 domestic customers signed up for its home emergency plans but hopes to increase this number by up to 3,000 during the next 12 months.
It has already created 11 new jobs with the recruitment of new heating engineers, plumbers and bathroom installers as well as continuing its investment in new apprentice engineers, bringing staff numbers to 71.
Simon Booth, AquaCare's Managing Director, said the rebrand had been enthusiastically received by both customers and staff.
He added: "The new look is part of our efforts to retain our existing customers, as well as attracting new customers, and we're delighted with the positive reaction received."
Founded ten years ago, AquaCare specialises in providing plumbing, heating, drainage, home emergency insurance and water hygiene services.
The company operates across Dorset and West Hampshire using its own team of qualified plumbers and CORGI heating engineers.
Earlier this year AquaCare doubled in size after Bournemouth & West Hampshire Water acquired gas installation and maintenance firm Pre-Heat Ltd for an undisclosed sum.
Together the enlarged business, which continues to trade under separate names, has an annual turnover in excess of £9 million and employs 120 staff.
ENDS
Picture captions: New look: Simon Booth, Managing Director (front right) together with members of the AquaCare team celebrate the company's rebrand.
Motoring ahead: AquaCare heating engineer Chris Murphy shows off the company's new van livery.
For more information please contact:
Simon Booth, Managing Director, Aqua Care, on 01202 591100 or Andrew Diprose, PR Account Director, Deep South Media, on 01202 534487.